Milad Brands is based in Vancouver, British Columbia, Canada. This spectacular Pacific Coast city is consistently ranked in the top 10 most liveable cities in the world — and it is the only North American city to receive this honour.

Milad Brands was founded in 2020 by Roger Milad, who began his early career working for the A&W chain of quick-service restaurants in the Vancouver and Toronto markets, serving as a key corporate area manager.

In 1997 he became a franchisee under the banner of The Friendship Food Company Ltd. Currently the company owns and operates 23 restaurants in the Lower Mainland and Vancouver Island.

“No one of us is as good as all of us.”

Milad Brands consists of a broad-based portfolio of wholly-owned or joint-venture partnerships that reflect Roger's core beliefs:

In September 2024, Pret A Manger (known today as “Pret”) began selling their coffee at A&W restaurants across Canada, which came after a successful pop-up trial run started in 2022 at locations in Toronto and Vancouver.

In April of 2026, Milad Brands created a wholly-owned subsidiary: JEM Family Restaurants Corporation Ltd. invited to bid against other highly qualified A&W owner-operators for a contract to operate, as a licensee , an initial 3 restaurants at Vancouver International Airport (YVR).

JEM won the bid — and just two months later, on June 12, 2026, opened the first Pret location at Pier D (the International Departures gates at YVR). This is the first Pret A Manger at a Canadian airport.

vacario™ is redefining travel for Generation Z by recognizing a fundamental shift in how young travelers discover, evaluate, and purchase travel experiences. Unlike previous generations, Gen Z relies heavily on authentic social content, peer recommendations, creators, and immersive digital experiences before making travel decisions. Yet today's travel industry remains fragmented, forcing consumers to move between social media platforms for inspiration and separate booking sites to complete transactions. This disconnect creates friction, lost engagement, and missed revenue opportunities for both travelers and travel providers.

vacario™ solves this problem by becoming the first platform purpose-built to integrate a dedicated travel social network with a full-service travel booking ecosystem. Rather than simply selling travel, vacario enables users to discover destinations through creators — influencers, local experts, friends, and fellow travelers — while seamlessly converting inspiration into immediate bookings without ever leaving the platform. Every photo, video, recommendation, livestream, itinerary, and user-generated experience becomes a potential booking opportunity, creating a continuous engagement loop that traditional online travel agencies cannot replicate.

For Milad Brands and its Canadian partner Ai2Aim, this represents an opportunity to participate in the next evolution of digital travel. By combining social engagement, creator-driven content, and integrated commerce within a single ecosystem, vacario is positioned to build stronger user loyalty, increase customer lifetime value, generate multiple recurring revenue streams, and create powerful network effects that become increasingly difficult for conventional booking platforms to match.

As Generation Z becomes the world's largest travel-spending demographic over the coming decade, vacario™ is uniquely positioned to become the platform where travel inspiration and travel commerce finally converge.

Unlike traditional digital publishers that compete for broad, low-intent traffic, Milad Media acquires and develops category-leading websites that attract consumers who are already researching products and are close to making a purchase decision. Verticals such as electric mobility, BBQ and outdoor cooking, premium grill parts, workwear, and live-streaming technology create communities of enthusiasts whose interests translate directly into measurable purchasing behaviour. This positions Milad Media at the highest-value point in the digital customer journey.

The strategic value of these assets extends far beyond advertising revenue. Each website functions as a trusted authority within its niche, allowing Milad Media to monetize through affiliate commerce, sponsorships, premium content, lead generation, brand partnerships, data insights, and eventually proprietary e-commerce. As the portfolio grows, the company creates significant economies of scale through centralized technology, AI-powered content creation, SEO expertise, audience analytics, and shared marketing infrastructure.

Rather than purchasing advertising to reach customers, Milad Media owns the relationship with qualified buyers at the exact moment they are making purchasing decisions — transforming each niche website from a standalone media property into a long-term digital asset capable of generating recurring cash flow while appreciating in enterprise value.

Milad Developments is focused on real estate opportunities that are more resilient than conventional multi-unit residential apartment projects — particularly in a market where rising interest rates, construction costs, financing constraints, and rental repricing have placed pressure on traditional apartment development economics. Rather than pursuing commodity rental housing alone, Milad Developments seeks projects supported by long-term structural demand, clear community need, and defensible market fundamentals.

Milad Ventures is a venture-creation and capital-markets enterprise that identifies promising businesses and strategic assets, establishes public-company vehicles, and structures the transactions required to bring those opportunities to the public markets.

Its role extends well beyond passive investment. Milad Ventures helps originate opportunities, negotiate acquisitions, organize financing, coordinate regulatory and exchange requirements, and position the resulting companies with the leadership and capital needed for growth.